Teddi Joelle
Brand Strategy
Logo Design
Submarks + Icons
Color Theory
Print Collateral
Packaging Design
Formerly known as Hustle & Hide, this luxury leather brand delivers simple, timeless, evaluated pieces for the modern, purposeful woman. Their philosophy is rooted in mindful and intentional consumption, which supports their well-crafted and timeless product. To reflect their mission, we simplified their brand and elevated the look with a classic, simplistic logotype. Paired with some hand drawn textures and abstract shapes, the Teddi Joelle identity is built to last.
